Herzog History

The Herzog Group has been active in Brazil for over 100 years in various industrial and commercial segments. Herzog Imobiliária Ltda. was established with the objective of managing the group’s properties and, as of 1981, became specialized in the commercialization of industrial real estate, becoming a market leader with over 21 million square meters of property transacted. The company’s activities expanded to compete in the office, shopping mall and tenant representation fields.

With the objective of offering a comprehensive portfolio of services, Herzog Administração de Propriedades (Property Management) was created and has become a leader in the management of business parks and commercial properties

The professionalism adopted by Herzog since its founding has allowed it to build a highly qualified and knowledgeable team, with an average experience in excess of 15 years. The company also maintains a team of trainees and invests in the continual training of its employees. All this allows Herzog to overcome barriers and provide high performing services in the real estate consulting segment to both domestic and multinational corporate clients...

Currently, we offer the most complete range of real estate consulting services in the following segments:

» Commercialization of Industrial, Retail and Office
» Tenant Representation
» Consultancy and Research
» Investment
» Valuations and Due Diligence
» Property Management

The Herzog Mission:

» Maintain the highest level of services rendered with strict discretion;
» Provide precise technical information;
» Prepare detailed and objective studies;
» Guaranty a serious, honest and secure transaction;

Frances Margaret Herzog
(in memoriam)

Founder of Herzog, Frances was born in the United States and came to Brazil in 1949. She studied at the College of Engineering at Rensselaer Polytechnic Institute, in Troy, New York, and Economics at the Catholic University of Rio de Janeiro, Brazil. She began her professional career as a credit analyst at Chase Manhattan Bank, and subsequently as a real estate consultant for small, medium and large companies.
With high entrepreneurial ability, dynamism, leadership and teamwork orientation, Frances instilled the highest ethical and moral standards at Herzog, which continue to be followed and defended by all those who work in the company.


Eduardo Herzog - MCR.h/SIOR

A Brazilian/American citizen with extensive experience in corporate real estate. Studied at Cândido Mendes University, Rio de Janeiro, with a masters degree with honors in Corporate Real Estate from the International Association of Corporate Realtors (NACORE) - MCR.h, and accreditation by the US Society of Industrial and Office Realtors - SIOR. Before joining Herzog Imobiliária Ltda Eduardo was Real Estate Manager for McDonald’s-Brazil. Fluent in English and Portuguese.

E-mail: eherzog@herzog.com.br
Simone Santos
Corporate Services Director and PartnerHerzog Property Management Division

With experience in retail, office and industrial real estate, Simone joined Herzog in 1996 as an Intern. She is currently Corporate Services Director, having studied Law at UNIP (Universidade Paulista) and studied English at the Pacific Language Institute (PLI) in Vancouver, Canada.
Simone has been in the real estate market for 16 years, having participated in various projects in different regions of Brazil, as: tenant representation, owner representation, market research, feasibility studies, appraisals, etc.
In working with different corporations in all types of projects, she has absorbed all the experience necessary to train and lead the teams she currently heads, in the following departments:
- Herzog’s International Partnerships;
- Tenant Representation: Office and Retail;
- Owner Representation: Industrial Real Estate;
- Consultancy, Appraisals and Market Research;
- Property Management – commercial and feasibility studies.
Projects executed include: representation of Starbucks in prospecting and negotiating its first five street stores in Brazil; representation of Flextronics do Brasil in selling its industrial site in Jaguariúna; representation of British Telecom in renewing its office lease agreements in São Paulo; representation of Levis do Brasil in appraising and providing commercial opinions for various properties in São Paulo; representation of Editora Abril in disposing of various properties nationwide; and many other projects.

E-mail: simone@herzog.com.br
Marcia Baldo
Partner of Herzog Administration and Partner Herzog Property Management Division

Márcia holds a bachelor’s degree in Communications from University São Judas Tadeu, having also undergone a graduate course in Marketing Administration at FMU. She possesses 17 years of corporate real estate experience in the administrative and marketing areas.
In 1994, Márcia joined the Herzog Group and gained experience in the corporate and property database, marketing and administrative departments.
She has worked in innumerous projects giving her the experience necessary to train the teams she currently leads.

E-mail: marciabaldo@herzog.com.br
Laiza Herzog
Human Resources Director

Vast experience in Human Resources acquired in recruitment, personnel selection and consultancy for large multinational companies of the Industrial and Services segments. Participated in the implementation of large projects, employee training and development, in addition to recruitment and selection for strategic positions. Psychologist, graduated from the University FMU, São Paulo. Brazilian and American citizen. Fluent in Portuguese and English.

E-mail: laiza@herzog.com.br
Guilherme Carpinelli Martello
Director of Operations and Partner
Herzog Property Management Division

Guilherme has impressive experience in client management, organization and operations coordination related to tourism and large scale events. During 2 years owned his own tourist agencies in Orlando and Miami, USA. In 2012, became the head of operations for Herzog Administration. He is highly skilled in organization and management of large operations, focused on client satisfaction. Graduated in 2005 in Social Sciences at PUC-Pontifícia Universidade Católica, SP. Intensive 1 year English course in Perth, Australia.

E-mail: guilherme@herzog.com.br
Herzog - Imóveis Industriais e Comerciais
R. Pedroso Alvarenga, 1177, Conj 12 e 13 - Itaim Bibi
São Paulo - SP | Brasil | CEP: 04531-012
Tel: +55 (11) 3089-7444 | Fax: +55 (11) 3089-7440